The Maru Group


We’re still the leading CX experts we’ve always been, but now we have the strength of the Maru Group behind us.

Established in 2016, Maru Group is leading the way in delivering research, insight and advisory services powered by cutting-edge technology and innovation.

Maru Group is developing a global portfolio of market-leading research, insights and technology companies, all with growth characteristics, talented management teams and highly collaborative cultures.


Established in 2004, Maru/Syngro is a leading Customer Experience technology company providing next-generation Customer Experience analytics and reporting software to empower enterprises with the customer insight they need to drive profitable action and manage operational performance.

Our clients collect and act on customer insight from more than 80 countries and in 30 different languages.


Established in 1999 to help business measure and improve their customer experience, Maru/edr combines a unique combination of superior technology, advisory insight and vertical expertise.

Offering a flexible and innovative toolset to gain feedback from customers anytime, anywhere and on any device, Maru/edr’s platform is the backbone of Maru Group’s technology-focused insight and intelligence offering. Maru/edr operates across the UK and North America.

Matchbox began disrupting the market research industry in 2000, as the research arm of Vision Critical. Their cloud-based insight communities broke new ground, adding depth and richness to clients’ understanding of what motivates their customers and influences their markets.

Matchbox provides sector-specific consulting and research and in-depth qualitative insights.

Founded in 2011, Usurv is an agile research technology company that has pioneered an approach to conducting real time market research, enabling users to conduct instant surveys, with immediate feedback. Usurv’s platform automatically fields short form surveys to respondents, collecting, analysing and reporting the responses in a matter of hours, without the need for human intervention.