Posted: 30th January 2013

Choosing the right metric for your customer experience program

Curl Tape

Our 2012 customer experience research which spanned more than 30 countries highlighted two rapidly growing trends:

A. Organisations are increasingly adopting multiple customer satisfaction metrics

B. Organisations are ensuring that their customer satisfaction is combined with operational information such as financial, segmentation and operational KPIs.

The market has moved on from one size fits all.

This adoption of additional measures, particularly those such as Customer Effort Score has strengthened the ability to correlate the relationship between customer satisfaction and financial performance.

Leave a Reply

Your email address will not be published. Required fields are marked *

Want to see more?

Start transforming the Customer Experience today with your very own powerful data visualisation tool.

Preferred Demo date
Demo Time

*We collect your data to communicate with you about our products and services. We will never sell or share your information with a 3rd party. You can opt-out of receiving further communications at any time. For more information please see our Privacy Policy.

+44 (0)131 564 1571

Maru/Syngro Limited
2 Deer Park Avenue
Fairways Business Park
Livingston
West Lothian
EH54 8AF

REQUEST BROCHURE
JOIN US ON SOCIAL

Opening Hours: Mon-Friday 9am-5pm