Closing the Customer Experience Gap: perception and expectation
The ever increasing standard of expectations from customers means it is vital for organisations to keep up with increased demands. Customers compare the service they ‘experience’ with what they ‘expect’ and when it doesn’t match the expectation, a gap arises.
Alarmingly, this fact is being missed by many organisations.
Download our new paper to discover what and where the gaps are between the organisation’s perception and the customer’s expectation and most importantly, how to close them.
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