Posted: 23rd September 2011

The Financial Role of Customer Experience in Manufacturing.

Customer Experience has matured to the point where the vast majority of manufacturing companies now engage with their customers to gather feedback. While this evolution is admirable, many companies are now sitting on large silos of customer insight data.

So what’s next?

By combining with the right data, customer Insight can be used to gain a deeper understanding of customer interactions with the company.  Integration with CRM data as well as financials can allow segmentation to determine the most profitable customers. With this knowledge, resources can be focused to prioritise actions which will benefit the most profitable customers.

Leave a Reply

Your email address will not be published. Required fields are marked *

Want to see more?

Start transforming the Customer Experience today with your very own powerful data visualisation tool.

Preferred Demo date
Demo Time

*We collect your data to communicate with you about our products and services. We will never sell or share your information with a 3rd party. You can opt-out of receiving further communications at any time. For more information please see our Privacy Policy.

+44 (0)131 564 1571

Maru/Syngro Limited
93 George Street


Opening Hours: Mon-Friday 9am-5pm