Posted: 29th August 2017

What do we mean by customer insight?

We’re all familiar with the explosion in customer data volumes over the last 10 years. As a result, there’s a lot of talk about the need for insight.

But, what exactly do we mean when we talk about ‘customer insight’? And is there a consistent and agreed upon definition among Customer Experience professionals?

*We collect your data to communicate with you about our products and services. We will never sell or share your information with a 3rd party. You can opt-out of receiving further communications at any time. For more information please see our Privacy Policy.

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*We collect your data to communicate with you about our products and services. We will never sell or share your information with a 3rd party. You can opt-out of receiving further communications at any time. For more information please see our Privacy Policy.

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