What do we mean by customer insight?
We’re all familiar with the explosion in customer data volumes over the last 10 years. As a result, there’s a lot of talk about the need for insight.
But, what exactly do we mean when we talk about ‘customer insight’? And is there a consistent and agreed upon definition among Customer Experience professionals?
Did you enjoy this paper? Read our related posts and free downloadable materials:
If you’d like to find out more about us, check out how we’ve helped global giant Weir Group: