Posted: 24th October 2017

NPS: which score is the best to have?

The Net Promoter Score is a Customer Experience metric used by businesses worldwide. The metric measures the willingness of customers to recommend a company’s products or services to others by asking what it’s founder, loyalty expert Fred Reichheld, describes as ‘the ultimate question’.

Take a look at these two NPS scores below and answer our ultimate question to you do you know which one is the better score to have?

NPS score

Our new paper ‘NPS: which score would you rather have?‘ explores this diagram by looking at:

  1. The Ultimate Question…what is NPS and how does it work?
  2. Our Ultimate Question—which would you rather have?
  3. How is NPS measured with CX and can it predict business growth?
  4. The cost of NPS—how to measure the value

Download our new paper today to uncover how NPS can help you uncover customer experience insight.

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