The Value of Customer Experience
We know that a bad customer experience costs us – in time and money as you try to resolve customer issues. Bad CX is simply bad for business.
We also know that great CX must have a positive effect on business revenue. A good customer experience makes it less expensive to serve customers, increases loyalty and customer spend, results in lower customer churn, free positive word-of-mouth, and a higher level of forgiveness if you make a mistake.
Demonstrating this positive effect and linking CX to business outcomes, however, often isn’t easy. Sometimes it pays to get back to basics!
Download our free paper on the value of customer experience and find how to get the basics right.