Transformational Customer Experience: The CEO’s role
What is remarkable, is that whilst 72% of major organisations are reporting their customer satisfaction at board-level, the global cost of poor service continues to rise. This means many organisations are stuck being a caterpillar.
The organisations who are getting it right by listening and using customer feedback to fundamentally change their business are reaping the rewards. These companies are the butterflies.
What do the top performers have in common?
Their CEO either personally owns or is the direct sponsor of the customer experience program.
Find out how to become a butterfly with our new paper: “Transformational Customer Experience: The CEO’s role.”
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